Cannes Lions

SCHOLARSHIP SCHEME

SAATCHI & SAATCHI, London / SAATCHI & SAATCHI / 2009

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Overview

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Credits

OVERVIEW

Execution

A film was posted on the web page of the Saatchi & Saatchi Summer Scholarship Program. The website link was sent to universities.After watching the film, applicants were invited to apply for the Saatchi Summer Scholarship by clicking the link on the web page.The film shows a young and arrogant Robert Senior (Saatchi’s current CEO) failing spectacularly at his interview back in 1989.The film concludes by posing the following question to our potential candidates: ‘20 years ago, Robert Senior tried getting a job with Saatchi & Saatchi – and got rejected. Now he’s our CEO. Imagine what you could do if you got hired first time?’

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