We came up with a campaign that brought recycled paper back to life once again. The campaign announced the line “GIVE ME A THIRD CHANCE” through braille technic on a variety of press media that had already been used on both sides e.g. movie posters, traymats, brochures etc., portraying to the passer –by that these papers, even if they are already used both sides, are still blank papers for blind students.

The campaign absolutely created a new frame of mind for people that paper can be reused not only twice but a third time! Hundreds of stacks of recycled papers from throughout the nation were given a third chance and donated to blind schools around the country. As an end result, not only was recycled paper given a third chance but also less trees were cut down.