Schweppes is a soft drink brand for adults, positioned on a premium segment, and looking to establish a strong presence in night clubs.

In line with the ad campaign’s visual language set up by David LaChapelle, we created an elaborated, dense and very graphic look that reflects opulence and taste.

To increase nightlife presence, the cans are printed with special ink that reflects black light. In less than a year, this design generated a great deal of free media reinforcing our premium credentials.

We sold 1,7 million cans, establishing Schweppes as a reference in nightclub’ soft drinks.