Cannes Lions

SCHWEPPES SOFT DRINKS

ADVICO YOUNG & RUBICAM, Zurich / FELDSCHLOESSCHEN GETRAENKE / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The ad was developed in conjunction with Rockstar, a music and lifestyle magazine, and appeared together with a real interview of Stéphanie Berger, a former Miss Switzerland. The mix of advertising and editorial content, as well as the ad's surprising conclusion guarantees a high degree of attention, i.e. an experience with impact. As a result, it provides for a sustainable and experience-based placement of the product's message as well as an image transfer and independent cult brand.

Outcome

The ad became a topic of discussion among guests at night clubs and bars where Rockstar Magazine is available and brought about an increase in Schweppes orders.The ad contributed to a TV talk show appearance for Stéphanie Berger, somewhat forgotten since she was elected Miss Switzerland.

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