Cannes Lions

SCION XB

ATTIK, West Hollywood / SCION / 2005

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"BoomBox" was used to reinforce the iconic appeal of the Scion xB among the young, male, urban trendsetter target. It was run exclusively on MTV, to be followed by online and viral support.

Similar Campaigns

12 items

Weird, Right?

SMUGGLER, New york

Weird, Right?

2016, SCION

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