These banners make the Scope Dating philosophy clear: when it's time for romance, words just get in the way.

We began this promotion by partnering with a popular Speed Dating organization. They sent out an email blast to segmented categories within their database and received an overwhelming response. We developed an online campaign to promote the event. There was a KISSLATION sitelet developed where people could learn more about how their kisses would translate and practice before and after the event. Then we took things offline with wild postings and text messaging. Once people arrived, there were branded promotional elements like napkins, cups and SCOPEDATING scorecards-to score each contestant’s kisses, throughout the event. Finally a video of the event was released on YOUTUBE.

The client was excited at the opportunity to speak to a new consumer in an entirely new way. They were intrigued that they could get such a high response rate to engage in what in essence were product trials and demos. There was a buzz and viral response to the events that we know anecdotally was spreading in exactly the young urban consumer we needed to reach. And more importantly, we had created several very happy new couples.