Indian buses are notorious for running late and we banked on this insight to take a few minutes out of our target audience’s busy schedule. We created bus shelters with roofs made out of Scotch-Brite Sponge Wipe just in time for the monsoons.And when it rained, women saw that they were kept dry with Scotch-Brite Sponge Wipe.

Women got the message that if Scotch-Brite Sponge Wipe could keep them dry in the monsoons, it could surely keep their kitchens dry as well.Sales of Scotch-Brite Sponge Wipe increased sharply in all areas where we installed the bus shelters.