Cannes Lions
JWT CHILE, Santiago / MATTEL / 2010
Overview
Entries
Credits
Description
The idea of the brief was to go on hitting the audience with just one piece.In this case, the objective was to reuse the first campaign of Scrabble but this time for another product, 'Srabble Junior'.
Execution
This is the second part of the former idea of Scrabble, but this time it’s adapted to the whole children’s World.
Outcome
The piece caused admiration and impact among adults and children for the genius of resources and the eye-catching image and colours.It came across as a joyful and enterteining work.
Similar Campaigns
12 items