Cannes Lions

SCRABBLE JUNIOR

JWT CHILE, Santiago / MATTEL / 2010

Presentation Image

Overview

Entries

Credits

Overview

Description

The idea of the brief was to go on hitting the audience with just one piece.In this case, the objective was to reuse the first campaign of Scrabble but this time for another product, 'Srabble Junior'.

Execution

This is the second part of the former idea of Scrabble, but this time it’s adapted to the whole children’s World.

Outcome

The piece caused admiration and impact among adults and children for the genius of resources and the eye-catching image and colours.It came across as a joyful and enterteining work.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Rebuilding History

AFRICA, Sao paulo

Rebuilding History

2019, NATIONAL MUSEUM

(opens in a new tab)