We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. We prepared a branded Halloween experience, where people enjoying Bacardi could forget themselves by screaming with their loudest voices.

We made Halloween ring out with screams, and set drinkers’ hearts free.

● Collected over 10,000 screams

● Brand awareness increased from 52.3% to 66.0%.

● Sales during the campaign period increased by 130% vs. last year.