Digital content generates real brand engagement every day with our target, being their everyday topic of conversation. Unfortunately these contents normally come from other countries and they find them on social networks. Hence the importance to show that a Mexican brand is capable of creating its own and connect them into the conversation, showing the brand´s essence and not just communicating it.

The invitation started through the social networks Twitter and Facebook, then the follow up of the execution was taken to webisodes and generated the participation of traditional media that spoke about the Project as an event, the same way people could virtually visit the execution of the works of art through instagram and vine, as well as live streming.

128 art pieces created.

28 million users reached in social media.

$20 million in media impressions.

We doubled Twitter's data base.

And the most important: we created an art gallery in collaboration with the people and artists.