The usual display ads on the motoring website are contained within the borders of the advertising spaces available.

This display ad, however, transcended this convention as it was placed in the leaderboard of the web page and allowed people scroll up beyond the top of the web page.

This creative use of digital media culminated in an engaging piece of advertising that provided a novel experience to people visiting the webpage.

People looking for cars on the motoring website got to experience a lot more with the new Golf 6 Cabriolet.

Average engagement time increased to 2 and a half minutes.