Cannes Lions
OGILVY & MATHER CHICAGO, Chicago / SC JOHNSON / 2015
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Male grooming is wildly popular, but no one is talking about it.
We know it takes its toll on the bathroom, so we told the story of a manscaping husband surprising his wife with his new look.
By exposing the world to what happens behind closed bathroom doors, we brought truth and humanity back to the mess, and connected with the ones who clean and the real things they can clean up after with Scrubbing Bubbles.
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