Spikes Asia
TBWA THAILAND \ JUICE, Bangkok / NISSAN / 2024
Overview
Entries
Credits
Background
The New NISSAN ALMERA was launched with the new NissanConnect services. This easy-to-use mobile app feature suits the younger generation's lifestyle and stands out. It aims to communicate convenience and ease of use through unexpected everyday life scenarios.
Execution
This is an unexpected story about two young divers who surface on an island only to think their car is missing. Fortunately, they have the NissanConnect Services app in their New NISSAN ALMERA, which helps locate their vehicle in real-time. They discover they've absentmindedly surfaced at the wrong island.
Outcome
This created a new and exciting image for the Nissan brand, suitable for the young target audience of the NISSAN ALMERA. It also helped viewers instantly remember and understand the importance of the new NissanConnect feature being promoted.
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