Abba Seafood is a manufacturer of seafood and they wanted to preserve the tradition around the celebration of the Swedish Easter. They also wanted to connect the brand Abba Seafood with Swedish traditions. To reach the target group, and to entice visitors to come to the campaign site, Abel & Baker and Forsman and Bodenfors developed a concept that was a interactive song course with 15 melodies. When you see the banner for the first time, 8 easter-chickens sings a melody for you.After that the banner says that you shall play the same melody. When you click the text "Spela" in the banner, you get informed which key that represents each Easter-chicken. The task is to play the same melody that the Easter-chickens sang for you on your keyboard or with your mouse. Fun!