Cannes Lions
SEARCH FOR FOSTER MOTHERS
SAATCHI & SAATCHI, Vienna / SOS KINDERDORF / 2008
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Overview
Entries
Credits
OVERVIEW
Execution
Depending on the cooperation of the staff, we had up to 10 announcements a day every pool taking part, reaching plenty of people at no cost.
Outcome
As it is a decision for life, every single new foster mother is a success.Inquiries were up to 544 (+56%),Real applications increased to 78 (+77%)
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