Catering to the viewer’s desire for a movie spin-off, we created a suspenseful side story and wrapped it up in a movie-like interactive digital experience.

In order to prove its premium quality to consumers, Mengniu SELECTED MEADOW Milk came up with a unique approach - by providing exclusive QR-codes on the packaging, Mengniu makes sure that every box of milk can be traced to its original source, real-time live video streams of breeding pasture and production factory can also be seen online.

The online exposure exceeded 729, online interaction more than 3.6 million times, KPI completion rate reached 192 %, far beyond prediction.