Sears desired to elevate its image and promote Sears as the solution fpr consumers' home improvement needs. Target: Families with children, HHI of $30K-$75K. We created a sponsorship alliance with ABC TV's new home improvement show, 'Extreme Makeover: Home Edition'. Sponsorship included Sears I.D and product placement within the show every week. We promoted the sponsorship online via splash page and banner ads that were updated weekly to feature the Sears merchandise that appeared in the show. The splash/banners also drove consumers to the Sears website to purchase those products.