Cannes Lions

SEAT ALTEA

MEDIACOM MEXICO, Mexico City / SEAT / 2005

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Overview

Entries

Credits

Overview

Execution

This is the jewel of the whole concept. It's not an ad, it's an idea that works across all of the media. We linked the target and the vehicle they like with an ad that plays with the same content, making almost a customised campaign for a customised consumer.

Outcome

With this strong campaign we've surpassed expectations. We exceeded the forecast by 50%. All the SEAT dealers said the car passed its objective due to campaign strength and differentiation.

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