Cannes Lions
MEDIACOM MEXICO, Mexico City / SEAT / 2005
Overview
Entries
Credits
Execution
This is the jewel of the whole concept. It's not an ad, it's an idea that works across all of the media. We linked the target and the vehicle they like with an ad that plays with the same content, making almost a customised campaign for a customised consumer.
Outcome
With this strong campaign we've surpassed expectations. We exceeded the forecast by 50%. All the SEAT dealers said the car passed its objective due to campaign strength and differentiation.
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