Cannes Lions

SEAT ALTEA

ATLETICO INTERNATIONAL, Barcelona / SEAT / 2008

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Overview

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Credits

OVERVIEW

Execution

These posters were placed on the back of cubicle doors in public toilets. They show images of men looking directly at the occupant of the cubicle, as if through a small window. To achieve the most realistic effect, the images were photographed through glass, as if the men were really looking at someone. These visually arresting ads use the media in an unconventional but effective way, giving the occupants the feeling that they could do with some more personal space.

Outcome

These posters caused a great deal of interest within the target market, and generated an unprecedented number of customer enquiries at Seat dealerships.

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