Cannes Lions

SEAWORLD

DOMANI STUDIOS, Brooklyn / SEAWORLD / 2007

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Overview

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Overview

Description

Synopsis: JealousPenguin.com is a microsite for SeaWorld. The premise is that this penguin is so jealous of Shamu's new 'Believe' show that he retaliates through stand-up comedy.

Using a queue of video clips integrated into a Flash interface, the Jealous Penguin's routine progresses conditionally and relative to a user’s behavior and interaction. Additional participatory features include a submit your own joke page and a send to a friend.Objectives: Engage with the Jealous Penguin character and, in turn, promote the new Shamu Believe show at SeaWorld.Target Group: Parents and their children.

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