Our film tells the story of a young and passionate beer maker—Sebastian Artois—who decides to put everything on the line when a small brewery he works at goes up for auction in 1716. This is his big chance in life to leave his mark, so he decides to flog his life possessions and join the race to bid on the brewery. And it’s a very good thing he did. Thanks to that young man’s risk-taking, we can all enjoy the premium beer we know today as Stella Artois.

The ultimate goal of the film is to inspire a new generation of Stella Artois drinkers to leave their own mark on the world, no matter how big or small.