Surprising the reader was our main concern. How could we impact this reader with an important issue while also conveying security? It seemed obvious to us that we would have to place an alarm on the magazine to communicate security as well as key product features. An unprecedented action in the Brazilian editorial market targeting a highly qualified consumer and that was also well adjusted with the client’s range of marketing actions.

Fort Knox had no media presence till 2006 and needed to be remembered when businesses procured security. By advertising on Exame, we achieved high recall for the brand, now perceived as among the leading businesses in the segment. The company is now invited to major corporate tenders in security services.