HP makes some of the world's most secure and manageable PCs and printers but not a lot of people know that. PC security isn't exactly a new topic and printer security is often overlooked or considered a third-party add-on. HP wanted to create awareness about the security solutions built into their device, educate people, particularly in the corporate segment, about the vulnerabilities in their security that they often overlook, and generate interest and leads that would lead to more businesses upgrading to HP Secure systems.

We knew that if one device on the network was vulnerable, whether it was a printer or PC, any device attached to it could be vulnerable, including the built-in camera on your laptop. The idea was to create a direct mailer that would secure an unsecure device. This included a promotional item that would ‘patch’ this obvious security risk to show HP’s commitment to your security. The item would be sent as direct mailer with a message to recipients: "No device is secure if you’re not using HP Secure PCs and printers. Until you do, here’s something to make your device safer". The HP Unhackable Patch consists of an adhesive sticker and magnetic cover. The DM package was sent out by HP to top CEOs in the country.

The HP Unhackable Patch is a two-piece construction consisting of an adhesive sticker and magnetic cover. It was packed in a small box with a message and instructions written on it. The DM package was sent out by HP to top CEOs in the country. It instructed them to place the patch on the camera and follow a link to learn more about HP's PC and printer security.