7 experts. 7 models. 7 locations.

Each photograph was co-created by one of Sunsilk’s experts, portraying the hairstyle for which they became known.The making of this international fashion shoot was turned into 7 unbranded behind-the-scene drops broadcast on national TV.It was only a matter of time until the experts became the talk of the town.

The partnership between Sunsilk and the 7 hair experts was introduced in the form of truly relevant content, adding real value to an already outstanding product innovation.