Cannes Lions

SEDA TEENS HAIR PRODUCTS

JWT BRASIL, Sao Paulo / UNILEVER / 2008

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In all pieces, we see older women interpreting older rhythms, such as opera, bolero and an old-school samba.

The detail is that the song lyrics have a 'teen' theme. They talk, in a super funny way, of boyfriends, teenage passions, school, problems, internet... as if they were hits from a teen singer - but in an older lady’s voice.In the end, the song is cut and a teen voice ponders: Some things are meant just for teens. Like the new Seda Teens, a line of hair products forbidden for those over 18 years old.

Similar Campaigns

12 items

The Mystery of Spring Rolls

HAVAS TAIWAN, Taipei

The Mystery of Spring Rolls

2018, UNILEVER

(opens in a new tab)