Cannes Lions
JWT BRASIL, Sao Paulo / UNILEVER / 2008
Overview
Entries
Credits
Description
In all pieces, we see older women interpreting older rhythms, such as opera, bolero and an old-school samba.
The detail is that the song lyrics have a 'teen' theme. They talk, in a super funny way, of boyfriends, teenage passions, school, problems, internet... as if they were hits from a teen singer - but in an older lady’s voice.In the end, the song is cut and a teen voice ponders: Some things are meant just for teens. Like the new Seda Teens, a line of hair products forbidden for those over 18 years old.
Similar Campaigns
12 items