Cannes Lions

See More in a Snap

OPPO, Shenzhen / OPPO / 2024

Film
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Overview

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Credits

OVERVIEW

Background

The Find N2 Flip is the first folding flip phone from OPPO launched outside the China market, an Android clamshell aimed squarely at challenging Samsung’s popular Z Flip 4.

The most biggest differentiator with this foldable smartphone is the biggest vertical display on the front cover. It offers a lot of functionality, with easy view of notifications and data from other widgets with just a snap. The large cover screen displays the time, notifications and quick settings when the phone is folded shut, and as a viewfinder for taking selfies with the main camera.

Execution

Our song “Snap” conveys a sense of quick and snap tonality while remaining grounded in reality and hassle-free experiences of our protagonist. We did this by creating a musical foundation based on the storyline to build chord progressions that ascend to the peak of our character’s vision as she hits the highest note.

The result is a song beloved so much that 90%of our viewers on YouTube was asking for the songs name, the artist and tremendous positive comments.

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