Telenor discovered that even its own technology, mobile communications was putting girls down. In the standard emoji set, male emojis do sports and practice professions, while female emojis perform beauty rituals and are shown as a bride or a Playboy bunny.

To make mobile technology more equal, Telenor created the See Myself app, an emoji set that inspires girls to aspire for more.

It shows females in leadership roles and all kinds of professions. These female emojis do sports, are different (plus size, freckly, tattoeed, etc), brave, they conquer science, space, and are generally winning at life.

To include Hungary's 10% Roma population, the emojis come in different skin colours and also embrace disabilities.

The See Myself emoji keyboard is available for iOS and Android.

The emoji keyboard shows females in leadership roles, all kinds of professions (including ones that are traditionally thought to be “male” professions such as politician, Formula 1 driver, chef, scientist, engineer, developer, etc). The app also shows females doing sports (including rugby, boxing, paragliding), being different (plus size, freckly, tattooed, etc), being brave, conquering science, space, and generally winning at life.

Telenor believes the empowerment of girls has to be universal, therefore the emojis come in different skin colours and embrace disabilities.

The See Myself emoji keyboard is available for iOS and Android.

Over 17,000 downloads (population of the country: 9.5 million)

The most popular app created by Telenor Hungary to date