Cannes Lions

See the Unseen

adam&eveDDB, London / VOLKSWAGEN / 2020

Film

Overview

Entries

Credits

Overview

Execution

‘See the Unseen’ follows the journey of an invisible runner and her dog, discernible only from the odd traces they leave. Fleeting shadows. Misty breaths. Set on a dark winter night, we follow both our invisible runner and companion as they run through the dark streets. In parallel we follow our Touareg driver as he leaves work late one evening and heads for home. Invisible to the naked eye we see traces of our runner and her dog make their way through the streets and it’s only as our Touareg driver rounds a bend the moment they are crossing the road that we see them for the first time. Luckily, the Touareg’s nightvision technology kicks in and safely alerts the driver to the near invisible danger, allowing him to stop safely while our runner and faithful friend make it across the road.

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