Cannes Lions

SELF-DEFENDING NETWORK SECURITY SOLUTIONS

OGILVYINTERACTIVE WORLDWIDE, Frankfurt / CISCO / 2006

Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

To promote Cisco "Self-Defending Network" security solutions, a (fictitious) hacker had to provide remote access to his (flash-)desktop.

Users met Bruno H. in a series of 10 banners - showing him and telling about his latest hack-attack. A click opened the hacker's desktop. People saw him "live" writing his weblog. They could read the details of the latest attack and how Cisco stopped him. Users could explore the hacker’s e-mails and private data. They could sneak out his hacker tools, stolen company data, and stored Cisco information. They could use tools. And they could read about his CeBIT adventures.

Execution

An online banner campaign showed users the way to the flash-desktop. For each banner a new weblog entry was created - readable on the desktop or on "Bruno's weblog".There, users also read about Bruno's plans to visit the Cisco booth on the CeBIT. Being there themselves, the users saw Bruno's face in the security area and could take a mug with the logo of his hacker clan home.

Visiting the desktop after the CeBIT, users read in the Weblog and in the hacker's mails about the horror Bruno felt seeing his face on the Cisco booth.

Similar Campaigns

12 items

Microsoft WorkLab

GODFREY DADICH PARTNERS, Sf

Microsoft WorkLab

2022, MICROSOFT

(opens in a new tab)