Cannes Lions

SELF -PROMOTION

OGILVY NEW YORK, New York / OGILVY GROUP / 2014

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Overview

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Credits

Overview

Description

Ogilvy staff is inundated daily with emails, decks and reports. We wanted to create a communication piece that would command some attention.

Execution

On oversized format was a good way to stand out. Ogilvy Notes’ goal was to share the inspiration of our most compelling creative thinking from North America and beyond. Over the last year creative teams within Ogilvy have manipulated atoms, animated t-shirts, sent robots to wander a Sicilian piazza and offered thirsty beachgoers Coca-Colas in unforgettable bottles made of ice. It’s a new world – and the creative team is exploring it all, But Ogilvy Notes was not meant to be case-study complication. Instead, we invited Simon Dumenco, an independent journalist to look under the hood, stand back and help us understand our own creative mechanics.

Outcome

Sparkstarters has been invited to give session at leading agencies and brands across the United States. Frankly, this is due to the caliber of the team, but we’d like to think the new logo didn’t hurt.

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