Cannes Lions

SELF PROMOTION

JWT BRAZIL, Sao Paulo / JWT / 2011

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Overview

Entries

Credits

Overview

Description

Packages become photo cameras and products are no longer just products. With a small pinhole, we turned packages from our clients into photo camera. We gave out these package-cameras to 23 great photographers. The result was the exhibit 'The View of the Brands', which was soon included in all entertainment guides in São Paulo. Our clients were no longer just products, they became an option for art and leisure in the city.

Execution

We defined the brand essence of each of our clients in a single word and informed the photographers, who were handpicked to portray the universe of the brand that best fits its profile.

Outcome

The result was the exhibition 'The View of the Brands'. Our clients were no longer simply products, but rather they became an option for art and entertainment in São Paulo.We got 1.35 million Reis of spontaneous media for our clients and for the agency. The exhibition 'Olhar das Marcas' became part of all cultural guides in São Paulo and was covered by open TV, cable TV, magazines, blogs and websites.

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