How? We named Tura, the dog, the agency's creative director. And in every work submitted for an award, Tura was added. We also created a site, where one can see Tura hard at work picking ideas, concepts and displaying her awards. Tura, the dog, became an ambassador to the agency's work. And with her as an integral part of our creative team, we were able to always talk about our creative work and results through the acts of a dog. The most creative dog in the world.

With over 5,000 views online Tura's presentation video is a good example of this idea's reach and success. Moreover, we have been approached through Tura's site several times in the last year. Clients and prospects have been known to want to meet her in person. And of course Leo Burnett's work. And as result, Tura, the dog is today the agency's most popular spokesperson.