Cannes Lions

SELF PROMOTION

SCHOLZ & FRIENDS BERLIN, Berlin / SCHOLZ & FRIENDS / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To show cost-effectiveness on the one hand and an innovative creative approach on the other, the agency invented an advertising medium that has never been used before: envelopes adressed to the agency's HR department which were recycled for this campaign. A sticker turns the envelopes into flyers, which were distributed at the universities. Interested parties could simply send their applications directly to the HR department using the recycled envelope.

Outcome

This campaign became a topic of conversation at the university within a matter of days. Some 100 applications reached the agency within three weeks. Five of the applicants were taken on.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Sir David Attenborough's Story of Life

AKQA, London

Sir David Attenborough's Story of Life

2017, BBC

(opens in a new tab)