Cannes Lions

SELF-PUBLISHED BOOK

TAXI 2, Toronto / TAXI / 2011

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Overview

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Credits

Overview

Description

Celebrate TAXI’s 18 years in the ad and design industry by creating a thought provoking and engaging book that illustrates how TAXI views the world.

Execution

Doubt’s teachings are supported by 38 contemporary “Disciples of Doubt”, whose stories attest to the power of unconventional thinking to bring about positive change. From the controversial cover through to the last page, this book is meant to inspire the reader and spark debate.

Outcome

Sales of the DOUBT book have exceeded expectations since its release. The book has recently been picked and now distributed by such prestigious outlets as the MoMA Design & Bookstore.

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