Cannes Lions
LOWE & PARTNERS, Cape Town / INDEPENDENT NEWSPAPER / 2015
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Every journalist knows the key to a great story is getting it, as they say, straight from the horse’s mouth. A first-hand account. Not from bystanders or passersby, but from the person, or people, who are at the heart of the story. In this way journalists are able to provide much more detailed, in-depth and insightful accounts, which consequently means readers are better informed. Every story deserves a first-hand account.”
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