The pink, unexpected look of this campaign surprised the invitees. The teaser, a piggy bank postcard, made it clear that saving money was the issue of the event. When the actual mailing was sent, people still recognised the theme and extraordinary lay-out. The foldable piggy-bank mouse made sure that nobody would forget. The event promises concrete solutions for the clients' problems. This message was communicated loudly and clearly and more than once.

350 people registered, 150 of them in the week after receiving the teaser. That is 1,4%, far above the average in this target group.280 people participated, 30% more validated revenue than targeted.