Cannes Lions

Senior to Senior Care

ADK TAIWAN, Taipei City / 7-ELEVEN / 2018

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A young lady at home was dealing with several men of different ages. Every time she solved one person’s problem, there will always be other new problems caused by the next person. When she was knocked out by the situation coming one after another, she finally realized that she wasn’t dealing with different people, but instead, the person was a 70-year-old man who suffered from dementia, mixing up all moments of his memories.

Taking care of people with dementia is a job that even young people will feel exhausted, not to mention elderly people taking care of the elderly. We appeal to everyone to donate money to help these families.

Similar Campaigns

12 items

Leveraging the love…and the hate

TOUCHÉ!, Montreal

Leveraging the love…and the hate

2020, CANADIAN TIRE

(opens in a new tab)