Cannes Lions
ADK TAIWAN, Taipei City / 7-ELEVEN / 2018
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A young lady at home was dealing with several men of different ages. Every time she solved one person’s problem, there will always be other new problems caused by the next person. When she was knocked out by the situation coming one after another, she finally realized that she wasn’t dealing with different people, but instead, the person was a 70-year-old man who suffered from dementia, mixing up all moments of his memories.
Taking care of people with dementia is a job that even young people will feel exhausted, not to mention elderly people taking care of the elderly. We appeal to everyone to donate money to help these families.
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