This campaign consisted of a digital billboard for the main phase of the campaign. The billboard is actually the Cocor Media Channel, the largest outdoor display in all of continental Europe.

We created a physical construction which was a replica of a casino-style slot machine. The slot machine included a real authentic handle removed from a casino machine in the USA.

Social media integration consisted of a responsive (mobile optimized) web application on Facebook. The app was used for registration and also for live streaming.