Cannes Lions
MJZ, Los Angeles / APPLE / 2019
Overview
Entries
Credits
Execution
In the film that kicked off the highly anticipated annual Keynote, Apple debuted an action-packed ride with an acrobatically-inclined employee who embarks on a quest across the Apple Park campus to deliver a misplaced silver suitcase to Tim Cook. With only about two-and-a-half minutes to spare, she sprints across tables, slides across floors, leaps from staircases and skips across a pond, assisted by Siri, her Apple Watch and other technologies to negotiate her formidable obstacle course... all while the heart-thumping theme to Mission Impossible plays in the background.
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