Our Seramis message needed to reach plant lovers before they started making other holiday arrangements for plant care (i.e. asking their neighbors to water them). But choosing and booking a holiday vacation is a multi-faceted process. It starts with a visit to the local travel agent, looking online at deals, searching through catalogs or travel magazines, then finally booking, and receiving their travel documents. We had to find a way to make Seramis a part of the holiday planning process – at every step of the way. Our solution: a partnership with TUI, Europe’s largest travel company. TUI has a variety of travel business segments: from flights, to hotels, and all-inclusive holiday packages, and they strongly support their travel agencies and tour operators with branded materials. Our idea: creatively and exclusively use TUI’s materials as Seramis’ own “media channel”.

We reached over 16 million consumers during their travel planning process and offered them the perfect solution before they even thought about other plant “nannies”. Our co-branded raffle reached a response rate of 2.99% - 185% over average. And, best of all: sales figures doubled following the campaign!