The New Land Rover Discovery Sport was revealed globally in September 2014. But the car wasn’t due to arrive in UK showrooms until 22nd January 2015. We needed a way to bring the car to life in showrooms before it physically arrived. So how do you show the car, before you have the car?

We used new technology - Durovis Dive – to bring the New Land Rover Discovery Sport to life in showrooms. Retailers clipped an iPhone (with pre-loaded app) into a simple, inexpensive headset. This made it exceptionally easy to implement.

Customers pointed the headset at a marker, and the New Land Rover Discovery Sport popped up before their eyes. This wasn’t your average augmented reality, it was so realistic some people flinched as doors opened. Customers could walk around it and see it from every angle, inside and out.

The campaign ran from 24th November 2014 to 22nd January 2015, in 117 retailers right across the UK.

Each customer spent an average of 8 minutes 52 seconds immersing themselves in the New Discovery Sport. The technology helped Land Rover to deliver 4,000 customer orders before the vehicle went on sale on 22nd January. 80% of people said they told friends and family about the virtual experience. And 61% of retailers said it helped convert interest to orders.