The Brailliga, a Belgian non-profit, wanted a strong event for the “Week of the Blind People”. A lot of famous Belgian people from media and music industry were approached to donate a very personal item to be auctioned in the first Blind Auction ever, together with eBay. All the items were sold with nothing but black pictures next to them, to bid on “something you can’t see”.On the website you could find out what famous persons were participating, and tips were revealed day by day about the mystery items that were on sale. The total amount of spectacularly raised funds went to the Brailleliga.