Cannes Lions

Set your life back in motion

BETC, Paris / NOVARTIS / 2018

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

The Set your life back in motion campaign is built around a family: the granddaughter, the grandfather, the grand-mother and her heart ‘Hearty’. As a character in its own right, heart failure is depicted as the troublemaker in this story through its disruptive force: it annoys the grandmother in her daily life, and preventing her from getting a good night’s sleep, walking her dog or playing with her granddaughter... until the day when the grandmother decides to see a cardiologist to discuss her symptoms. Following the consultation, the malevolent heart becomes kind again, and the grandmother can return to having fun with her granddaughter and completing some of the activities she could before.

Similar Campaigns

12 items

6 Spikes Asia Awards
Dads #ShareTheLoad

BBDO INDIA, Mumbai

Dads #ShareTheLoad

2016, PROCTER & GAMBLE

(opens in a new tab)