Cannes Lions

SET YOUR VOICE FREE

LAW AND KENNETH, SAATCHI AND SAATCHI , New delhi / DABUR / 2019

Digital Proof JPG
Digital Proof JPG
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Overview

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We have used an illustration of the inside of the throat. During cough, it seems that the voice is being held captive by the ailment. We have used the creative device of prison bars. This depicts that the voice is held a prisoner and cannot be free because of cough.

Dabur Honitus Cough Drops sets the voice free.

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