Cannes Lions

SEX SHOP

DRAFTFCB KOBZA, Vienna / CONDOMI / 2008

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Overview

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Credits

Overview

Execution

The perforation for the grip hole was slightly lower than usual and integrated in the creative utilisation of the shopping bag.

Outcome

When leaving the shop, the customers seemed to have more self-confidence, the humorous way of handling their purchase helped them to feel more comfortable and at ease with their shopping adventure.All Condomi customers became walking advertisements and attracted interest which resulted in many new customers.

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