Taking into consideration the brief and the information we had, we came up with a specific idea to reach our audience at their gyms with a unique and innovative idea: Sexercises. A series of exercises created by a personal trainer, a sexologist and porn professionals that works specifically on the muscles used during sex, using movements that resemble different sex positions, improving the performance and enjoyment of sex, proving that KY Gel can not only help during intercourse but also before it.

People loved Sexercises lessons. Almost 5,000 people took the classes. On one of the gyms we used it was even included on the general program next to spinning and stretching! Given the success, today we are giving Sexercises lessons on new gyms.

With Sexercises KY Gel improved a lot of its consumers sexlife, and the brand is healthier than ever.