Cannes Lions

SEXUAL ABUSE AWARENESS

SAATCHI & SAATCHI FRANCE, Paris / INNOCENCE IN DANGER / 2010

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In a swimming-pool, a man is knocking to a cubicle. A kid opens. The father starts wiping the kid's back. We hear the fathers breathing, nervously. The kid just stands there, head down. The father starts touching the kid's back, going down. Inserts of the kid’s mental representation of the scene. Suddenly we hear his mother's voice : “What are you doing ? You disgust me ! I'm going to tell it to everybody”. The voice comes out of the blue; it scares the father.

The kid stares at us. "Be their voice".

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