MTV is known by their social campaigns. The challenge is to do one, but with MTV spirit: something different, fresh and… mtv. That's why we developed a new kind of analog animation based on condoms. One draw per condom, one needle in a camera, and that's it. We have an almost hand-made film talking about condom. It was just time to draw some cool penis and put the concept: THERE'S NO SEX IN HEAVEN. USE A CONDOM.