The campaign was a huge success and contributed to a little more swingin' and safer sex.Over 30400 people contributed and voted to highlight their best songs to get laid to on our open playlist on the campaign site condom08.nu, and many of them also subscribed on our Get-Laid-List on Spotify.Our commercial on Spotify had the best click-rate of the summer, which was 9 times higher than average.

The campaign was mentioned on national television, radio, newspapers and magazines, as well as in blogs and micro-blog entries.

Already in July, Chlamydia-infections decreased with 14% compared to the previous month.