The aims were to highlight that sexually transmitted infections are spreading fast and normalise condom use amongst teenagers and young adults. As people rarely broadcast that they have a STD, our online advertising seduced users into interacting with video footage of attractive men and women. Each exposed a different STD on mouse-over and communicated the fundamental reason to use a condom. The website was designed to be 'sex positive', using imagery that our audience are familiar with. The tone is straight talking, which when combined with NHS branding, enables the site to be a trustworthy source of sexual health information.